"In my experience, bottom-line, people of all ages and geographies are influenced to buy through their peers, family and reference groups. These groups are usually influenced, writ large, by meaningful content in a meaningful setting (e.g. storytelling or media articles), in-person meetings (e.g. events or sales meetings) or external influences (e.g. experts, celebrities, etc.).
... As you might be able to tell, I approach marketing from a very specific thesis: namely, content is king, and that bringing digital conversations into brick-and-mortar events/meetings are the true ways to build core repeat customers and scalable results."
- Neil St. Clair
No comments:
Post a Comment